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A seasoned sales leader and longtime Madison professional, Amy returned to In Business Madison in 2025 as Sales Manager, bringing more than 20 years of experience in strategic sales, marketing, and business development. She previously held a similar role at the publication two decades ago before stepping away to raise her daughter, and has since built a career around strong partnerships and profitable growth.

amy.hansen@ibmadison.com

Education: Grinnell College, B.A. in History and French.

An award-winning journalist and Madison native, Katie Dean joined In Business Madison in 2024 as editor-in-chief, overseeing the publication’s editorial coverage. Previously, she worked at The Capital Times for 16 years in a variety of reporting and editing roles, including executive editor. Prior to that, she lived in San Francisco for 10 years, writing about education, technology, and the entertainment industry for Wired.com.

katie.dean@ibmadison.com

Education: UW–Stevens Point.

As the senior writer of In Business Madison, Joe researches and writes content for the monthly print magazine, the daily e-newsletters, and networking events. With 40 years of experience in journalism, including 25 in the Capital Region, the 1983 UW–Stevens Point graduate has covered government, business, athletics, and culture. Outside the office, the Green Bay native enjoys power walks with wife Patty, classic movies, and sporting events.

joe@ibmadison.com

Louis is a journalist with 16+ years of professional writing experience, starting his career with newspapers in Alaska, Wisconsin and Minnesota. As a freelance writer, he has worked for Game Informer, GamesRadar, Xbox Magazine, Good Beer Hunting, Heavy Table and more. He enjoys traveling with his wife and two kids, playing soccer and telling his two cats, Nori and Ellie, about how Liverpool FC’s season is going.

louis.livingston-garcia@ibmadison.com

Michelle brings 15+ years of experience in developing brand stories and turning creative concepts into impactful omnichannel marketing. Her career has spanned the full spectrum of brand strategy—from global names like Jockey International and Schwinn to locally-grown businesses. She's called Madison home for a decade and loves the city's energy and food scene. Outside the office, Michelle is keeping up with her two kids, getting outside, or trying a new restaurant.

michelle.zimmerman@ibmadison.com

Education: University of Wisconsin-Madison, Bachelor of Business Administration

Nick Flores-Sanchez is a Media Account Executive with In Business Madison, where he works with local businesses and organizations to build advertising strategies across print, digital, sponsored content and events. Before joining the publication, he served as membership development manager at the Greater Madison Chamber of Commerce and worked in corporate partnerships with the Madison Mallards and Madison Night Mares. A graduate of the University of Wisconsin-Madison School of Business, Nick enjoys building relationships, supporting the local business community and helping clients share their stories.

nick.flores-sanchez@ibmadison.com

Education: Winona State University, B.A. in Mass Communications, PR. Madison College, certificates in Graphic Design and Web Design.

Kim joined In Business Madison in 2024, designing advertising, editorial, collateral for events and maintaining the website. Kim previously worked as a marketing specialist at RenewAire, designing online and print materials and planning events. She also spent nearly 20 years at Capital Newspapers, designing advertising, and doing pagination and prepress. Kim enjoys exploring National Parks with her husband and two sons, gardening, and crafting.

kim.bauer@ibmadison.com