From tortuous rents to government over-reach, from wildfires to poor public transit, and from chronic homelessness to high taxes with little to show for it, California has become a place some companies want to put in the rearview mirrors of their moving vans.

When Gov. Tony Evers declared 2021 to be the “Year of Broadband Access” in Wisconsin, that line in his annual State of the State speech likely resonated with people statewide, especially those living and working in rural Wisconsin.

What do these companies have in common? Pinterest, Uber, Dropbox, Slack, WhatsApp, Airbnb, Square, Stripe, Google, and PayPal. (Hint: It’s more than just tech.) The first eight companies on the list were born during the Great Recession of the late 2000s and the latter two during the DotCom bust nearly a decade earlier.