FOX Sports Wisconsin, the network televising Milwaukee Brewers and Milwaukee Bucks games, will change its name to Bally Sports Wisconsin, according to a Wisconsin State Journal report. The $85 million naming-rights agreement was announced earlier this year by Bally’s Sports and Sinclair Broadcast Group. In 2019, Sinclair Broadcast Group, which also owns Madison’s WMSN-TV, purchased FOX Sports Wisconsin, along with 20 other regional sports networks, from the Walt Disney Company for $10.6 billion. The company agreed to a multiyear broadcast agreement with the Brewers last month.
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