How a legend was made of advertising quackery

Advertising Hall of Famer Linda Kaplan Thaler loves desperate clients because they will let her do anything. Sometimes, it still takes some convincing, however, as in the remarkable case of the Aflac duck.

WPS awarded new $383 million TRICARE contract

Madison-based Wisconsin Physicians Service Insurance Corp. has been awarded a firm fixed-price contract for TRICARE Medicare Eligible Program services with a total estimated value of $383,248,709.

Your Medicare moment has arrived

Anyone who is approaching retirement is about to reach that milestone moment when all their hard work will be rewarded with a government health care plan.

AmFam PGA championship returns

Although spectator limits and other COVID-19 precautions will be in place, the American Family Insurance Championship will return this year.

AmFam contributes new donations in honor of Hank Aaron

In anticipation of Milwaukee Brewers opening day at the new American Family Field, and to honor baseball Hall of Famer Henry “Hank” Aaron (No. 44), Madison-based American Family Insurance is contributing two new $44,000 donations for scholarships for Milwaukee students to support programs started by Hank and Billye Aaron’s Chasing the Dream Foundation.

WPS to lay off 128

Wisconsin Physicians Service Insurance Corp. (WPS) will lay off 36 employees at its office at 1717 W. Broadway in Monona and 92 employees at its location at 1480 County Road XX in Rothschild.

AmFam, Urban League create loan fund to promote business equity

As part of American Family Insurance’s “Free to Dream” initiative, the insurer is partnering with the Urban League of Greater Madison on a $400,000 revolving loan program for new and emerging minority-owned businesses that will be located in the new minority business hub in Madison’s South Park Street corridor. reopens Feb. 15

Gov. Tony Evers and Wisconsin Insurance Commissioner Mark Afable have announced that will be reopening for Americans to enroll in health insurance coverage beginning Feb. 15, 2021, and running through May 15, 2021.

Extension for non-ACA compliant plans issued

Last week, the Centers for Medicare and Medicaid Services issued a bulletin regarding another extension for small employers to continue to offer non-Affordable Care Act (ACA) compliant plans in the small group market.

AmFam acquires Bold Penquin platform

American Family Insurance Mutual Holding Company announced the acquisition of Bold Penguin, a technology company that simplifies and quickens the process of obtaining small business insurance.

In Business magazine