Bang! Getting Your Message Heard in a Post-COVID World
Presented by: Linda Kaplan Thaler
Owning and managing a business during the COVID and post-COVID age demands that we will need to become more creative, more daring, and more willing to find out-of-the-box solutions.
To do that, we must be willing to lose the rules, lose the safety net, and become more adaptable to the changing landscape of business.
On June 2, Advertising Hall of Famer Linda Kaplan Thaler will offer tips, guidance, and insights to help you foster a more creative workplace and a more successful business during the COVID-19 pandemic and beyond.
Thaler is responsible for some of America’s most famous and award-winning advertising campaigns, including the Aflac duck and the “Yes, Yes, Yes” commercials for Clairol Herbal Essences. She has composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Having created one of America’s fastest-growing and most successful ad agencies, Linda knows the importance of creating huge, disruptive ideas and how to translate those to a post-COVID world.
About Linda Kaplan Thaler
Linda is the former Chairman of Publicis Kaplan Thaler, with clients such as P&G, Citibank, Pfizer, and Wendy’s. She was also the CEO of the Kaplan Thaler Group, which she grew from a fledgling start-up to a company with over a billion dollars in billings. Prior to entering the advertising world, Linda was a music teacher at both the elementary school and collegiate levels. She also worked on the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008.
Today, Linda is President of Kaplan Thaler Productions and a renowned motivational speaker who speaks to corporations and universities around the world. Linda is a nationally acclaimed author and, together with Robin Koval, has written several bestsellers including: The Power of Nice; Bang! Getting Your Message Heard in a Noisy World; and GRIT to GREAT – which was ranked one of the top business books for 2015.
Ms. Thaler is a familiar face in the media, having appeared on The Apprentice, Good Morning America, The Today Show, CNN, and as the host of Oxygen Television’s series Making It Big.
Linda’s talents have earned her prestigious Matrix Award, the Advertising Woman of the Year Award, NYWIFT’s Muse Award, and is one of Ad Age’ s “Most Influential Women in Advertising.” Most recently, Linda was the first woman ever to win the Clio Lifetime Achievement Award. A Bronx native, Linda is a Phi Beta Kappa and Magna cum Laude graduate of CCNY and currently sits on the Advisory Council for The Colin Powell School at CCNY.
Linda is married to award-winning composer Fred Thaler, and has two children, Michael and Emily.
Date: June 2, 2021
Time: 10 a.m. – 11:30 a.m.
Location: Virtual (Zoom information will be emailed to registrants in advance of the event.)