It’s the return of the Madison area’s biggest business-to-business experience: the In Business Expo & Conference!
On May 18, 2022, over 1,100 business professionals will convene for a daylong business event, celebrating the return of in-person networking opportunities and educational experiences as Dane County gets back to business.
The In Business Expo & Conference features a keynote presentation with marketing insights from Harley-Davidson Motor Co., an array of B2B vendors, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.
The In Business Expo & Conference includes:
Presented by Ken Schmidt, Harley-Davidson’s former director of communications
As a major player in one of the world’s most celebrated turnarounds, Ken Schmidt helped transform Harley-Davidson in the 1980s through the mid ‘90s from a just another motorcycle company into one of the world’s most popular brands and dominant competitors. In his keynote presentation at the In Business Expo & Conference, Ken will teach you how to position your business to ensure that it’s memorably different than competitors, and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others – even when your prices are higher.
For more information about exhibiting at the event, please contact events@ibmadison.com.
Among this year’s highlights were live interviews with attendees and exhibitors from the Expo floor by The Connect Show with Jon and Tracy, as well as artists from Fitchburg-based TruScribe creating real-time, hand-drawn sketch notes from the keynote and other presentations.
Beginning with a morning networking gathering over coffee and a rousing keynote presentation by former Harley-Davidson communications director Ken Schmidt, and ending with an important conversation about diversity, equity, and inclusion as a business strategy, hundreds of local professionals attended the IB Expo & Conference on May 18 at the Alliant Energy Center.
Beginning with a rousing keynote presentation from former Walt Disney World customer service expert Dennis Snow and ending with a lively happy hour on the Expo floor, the ninth annual IB Expo & Conference brought together Madison-area professionals with…
Beginning with a rousing keynote presentation from former Walt Disney World customer service expert Dennis Snow and ending with a lively happy hour on the Expo floor, the ninth annual IB Expo & Conference brought together Madison-area professionals with…
With a sports-inspired theme and key Wisconsin sports leaders on deck, the annual In Business Expo & Conference returned to the Alliant Energy Center Oct. 24, attracting more than 100 exhibitors and 1,050 attendees, and providing a forum for…
