On Oct. 28, 2020, In Business magazine will host the 10th annual In Business Expo & Conference at the Alliant Energy Center’s exhibition hall! This is Dane County’s premier business-to-business expo drawing over 1,200 professionals to the daylong event.

The 2020 In Business Expo & Conference includes:

• An all-day expo with business exhibitors from around the Greater Madison region and the state
• A morning networking reception to kick off the day
• A keynote presentation featuring a former Harley-Davidson executive
• Information-packed seminars to help your business
• And more!

Keynote – Fierce Loyalty: Dominating in a Commoditized Market

Presented by Ken Schmidt, Harley-Davidson’s former director of communications

As a major player in one of the world’s most celebrated turnarounds, Ken Schmidt helped transform Harley-Davidson in the 1980s through the mid ‘90s from a just another motorcycle company into one of the world’s most popular brands and dominant competitors. In his keynote presentation at the In Business Expo & Conference, Ken will teach you how to position your business to ensure that it’s memorably different than competitors, and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others – even when your prices are higher.

For more information about exhibiting at the event, please contact events@ibmadison.com.