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Sarah Rasmusen
chief customer officer, Lands’ End

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Join In Business magazine for the next installment of its virtual Icons in Business event! Icons in Business connects you to the iconic organizations and people influencing the business landscape. The virtual event is free to attend!

Launched as a mail-order operation for yachting gear in 1963‚ Lands’ End grew to become a million-dollar business by 1977. Its success was fueled by customer-service initiatives such as a generous returns policy, a
catalogue with engaging stories, and models who looked like real people.

Today, Sarah Rasmusen is responsible for leading customer experiences. At the upcoming Icons in Business event on Dec. 10, she will share insight into the opportunities and challenges facing Lands’ End, along with some of the ways the company focuses on the priorities in its customers’ lives that lead to business growth.


Date: Thursday, Dec. 10

Time: 10 a.m.; estimated to last one hour

Tickets: FREE, but you MUST register in advance. A link to the presentation will be emailed 24 hours prior to the presentation and one hour prior. This link will be unique to the registrant.

Questions? Contact events@ibmadison.com.



Icons in Business is presented by:

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Also sponsored by:

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