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Read(y) to Wear 2020

Read(y) to Wear 2020

The annual paper fashion fundraiser for Madison Reading Project raised $37,000 to fund literacy programming.

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Archive »Professional of the Week

Chris Hansen, Aptus LLC

Chris Hansen, Aptus LLC

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Chris Hansen, owner, Aptus LLC.

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Recent Blogs

Leader to Leader

with Terry Siebert

Why something simple like remembering a person’s name is a big deal

Early in my career, I will never forget meeting “James.” Right after we got together, I called him “Jim,” thinking the informal was more personal. Not so much. He immediately responded that James was his name. OOPS! I never made that mistake again.

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#SocialBiz

with Spencer X Smith

Why you should post on social media: How to overcome your apprehension

You know much, much more than you think. If you’ve ever thought to yourself, “Doesn’t everybody know this?” the answer is nope, they don’t.

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Open Mic

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What does the new SECURE Act mean for you and your company?

The primary goals of the SECURE Act are to expand retirement savings, preserve retirement income, simplify existing rules, and improve qualified retirement plan administration.

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Inside Wisconsin

with Tom Still

Broadcast spectrum ‘white space’ inches closer to providing rural broadband service

White space may soon become part of the larger tech mosaic for improving broadband service in hard-to-reach parts of the nation, rural Wisconsin included.

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Exit Stage Right

with Martha Sullivan

4 fundamentals that competitive companies use to establish goodwill

In business geek terms, goodwill is the amount of money a buyer of a company pays for another company over its financial book value.

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The Gray Area

with Donna Gray

Growing a professional network

​People buy from people. We all tend to do business with people we know, like, and trust. Companies don’t make purchasing decisions, people do.

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Open Mic

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3 ways to boost your event marketing ROI

If you’re like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you’re spending this kind of money on in-person events, you have to look for every opportunity to boost your return on investment.

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Inside Wisconsin

with Tom Still

In a smaller world, global economy can seem scary — but it’s also reality

There are many reasons why people in Wisconsin and elsewhere can be skeptics when it comes to the global economy. Whether it’s the coronavirus outbreak, seemingly endless debates over tariffs and trade pacts, or worries over jobs being lost overseas, people can be tempted to think it’s time to crawl into a manhole and cover it from above.

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Open Mic

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Choosing the right positioning strategy for your brand

When you are growing a brand, you need to make deliberate choices about how to position yourself against others in your field. A confused consumer doesn’t buy. Defining what makes you different helps you own a spot in the consumer’s mind, otherwise you are thrown into a bucket mixed with everyone else in the same category.

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Open Mic

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The need to revitalize rural Wisconsin

The phrase most uttered by those involved in Wisconsin agriculture as the 2019 growing season fades into the past has to be, “Good riddance!”

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Open Mic

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6 steps to make your business more sustainable in 2020

Is your business sustainable? We hear it often: “That’s not a sustainable business plan,” or “That’s not a sustainable business practice.” It is not an easy question to answer.

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Archive »Business Report

AmFam cuts 200 jobs in favor of French firm

RentCafé: Madison rental rates climb $34

Madison still in contention for F-35s

County downsizes Alliant Energy Center expansion plans

Madison ranks 3rd on best capital cities list

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IB Madison Poll

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Events Calendar

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