WPMCA announces rebrand as WFRA  

The Wisconsin Petroleum Marketers and Convenience Store Association (WPMCA) stated in a press release yesterday that in an effort to better align with the evolution of the fuel and retail industry, it is now the Wisconsin Fuel and Retail Association (WFRA).  

The change was announced at the association’s annual convention, which took place April 11 in Lake Delton. 

WFRA, founded in 1926, has more than 300 members who operate more than 2,000 stores across the state and employ almost 30,000 people.