Winds of change are blowing in 2020

From the pages of In Business magazine.

This will be my last “Leading Off” column in the pages of In Business magazine. As the saying goes, “all good things must come to an end,” and it’s been good because it’s something that I’ve enjoyed doing these past six years. With that said, we are constantly striving to improve our editorial content and always looking at our mission to “connect, inform, and elevate the Greater Madison business community.” With this in mind, we have made the decision to change some of our editorial offerings in 2020.

You may also notice that there is no “Political Posturing” column this month, as we have made the decision to discontinue that with a big “thank you” to Brad Werntz and David Blaska for their insight and opinions. We will find ways to sprinkle in political commentary as important issues rise, especially if they impact the local business market. To replace both of these columns, we will instead be introducing some guest columnists each month (starting in February) that will provide valuable insight on a variety of relevant business topics, including leadership, entrepreneurship, human resources, and marketing, etc.

In the forthcoming months, you can also look forward to other new departments, including photo galleries from local business events, a calendar of upcoming business events, a feature on “cool” products made right here in south-central Wisconsin, and much more. In fact, we are kicking things off this month with two new departments that will become a fixture in every issue:

  • Reader Recommended: A quick interview with a top local exec on recommended items such as books, podcasts, apps, and more. Deb Archer leads off this month.
  • On the Rise: An introduction to a young, emerging professional (under the age of 30) that you’ll want to keep your eye on.

Finally, you’ll also notice a slight redesign throughout the magazine with new graphics, fonts, and layouts that will give the magazine an exciting, fresh look!

All of these changes are being done with you, the reader, in mind. We want to continue to connect you with the local business market, elevate the individuals and organizations that make up this great community, and to continue to inform you with the local business news and industry trends.

We hope you enjoy these changes in 2020 and beyond, and we encourage you to send your feedback to

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.