What’s Your Personal Brand?

Rehearsed elevator speeches no longer work. Rather, you need a personal brand that’s both compelling and authentic. If you want to seem real to potential clients, don't miss this video of Jim Signorelli, the keynote presenter at the 2014 IB Expo and Conference. The best-selling author of StoryBranding and CEO of Chicago-based eswStoryLab Marketing, Signorelli gave the audience a plan for finding happiness and success by living and promoting one's personal brand.