WEDC to organize China trade venture

The Wisconsin Economic Development Corporation (WEDC) invites representatives from Wisconsin companies to join a trade venture to China Jan. 8 to 16, 2016.

The business development trip will include visits to Tianjin and Nanjing. China’s fourth-largest city, Tianjin is located half an hour from Beijing by high-speed train. It is a hub for advanced industries and finance, and is also a major seaport. Nanjing is the second-largest commercial center in eastern China after Shanghai. With a rapidly growing economy, the area’s developing clean energy, advanced manufacturing and health care interests mirror those of Wisconsin.

WEDC’s focus on these up-and-coming markets reflects the growing business opportunities outside the country’s primary commercial centers where investment opportunities have leveled off and access to customers has become more challenging.

To make the most of the China trade venture, WEDC encourages interested Wisconsin companies to enroll in a customized export acceleration program tailored specifically for the China market. ExporTech sessions taking place in Waukesha in November and December will help companies understand China’s geographic and demographic diversity, determine which markets within China are best suited for their products, and develop a strategy for entering those markets. The program’s final session in February will allow participants to leverage lessons from January’s trade venture and adapt their strategies to intelligence gained on the ground.

For more information about WEDC’s China trade venture and ExporTech readiness program, visit InWisconsin.com/China2016.