Are you looking for the latest tips and tricks in social media and digital marketing? This month, I turned to 10 of my favorite local experts to ask what they’ve learned in 2016.
WITH SPENCER X SMITH
Among the main concerns I hear with clients and prospects in regard to social media are, “How do we know if we’re doing the right things? What should we measure? How do we know if we’re ‘winning’?”
I used to be a very, very minor rock star. Despite my distinct lack of talent as a drummer, our band, Myopic Son, had the opportunity to play Summerfest, the Hard Rock Café, dozens of colleges, and hundreds of other gigs around the Midwest.
What’s the best (and free) way that you can ensure your customers stay loyal to you? Love what you’ve ALREADY sold them.
Why does Twitter bleed cash while Facebook prints money? Why should you care?
“What is a hashtag?” is the most common question I hear when I give presentations on social media. People typically understand the concept but the deeper question is really, “How can I use hashtags in my business?”
Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He’s been called a “social media expert” by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.