On April 11 of this year, I turned on the Milwaukee Brewers game. Not on broadcast TV, not on cable TV, and not even on the radio. On Facebook.
WITH SPENCER X SMITH
LinkedIn is often credited with coining the term “employee advocacy” as the active promotion of your company by the people who work for it.
I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week.
When is your customer’s enthusiasm the highest? After a great experience, right? After you’ve done something awesome, your customer WANTS to support you and tell other people.
Do you ever feel like you’ve written the same email response twice? Three times? Maybe even several times in one day?
Before the post-Labor Day rush back to work, pick one of these strategies to implement to before things pick back up in September.
If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing rules about when to post on each social network.
Imagine someone walking down the street wearing a T-shirt for your favorite band. You could easily start up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would provide a subject to connect over, instantly establishing rapport.
The best coffee shops will have comfortable places to sit, an energetic environment, and a lot of great conversations happening.
It’s better to have 100 fans that love you than 1 million fans that like you.
Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He’s been called a “social media expert” by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.