‘I have to’ v. ‘I get to’: A small change in vocabulary that can change your attitude
Here’s a phrase I’m striving to eliminate from my vocabulary — “I have to …”
WITH SPENCER X SMITH
How to feel comfortable during your speeches: 3 travel tips
I never thought I’d spend a significant amount of time as a public speaker. Like many kids who grew up in the ’80s, my “career” started through a simple desire to make money — delivering papers, shoveling snow, selling magazines.
20-year-old business lessons from our band’s first album
Before AmpliPhi Social Media Strategies was born, I was a very, very minor rock star. There were some surprising business lessons I learned while performing as the drummer in (and manager of) Myopic Son.
Digital and social media marketing: Where does ‘free’ stop and ‘paid’ start?
My kids really love a series of books based on a character named Dog Man. However, the book publisher, Scholastic, is making a terrible business decision: giving away free “how-to-draw” guides on its website. Wait … that’s an awesome business decision!
Why you should post on social media: How to overcome your apprehension
You know much, much more than you think. If you’ve ever thought to yourself, “Doesn’t everybody know this?” the answer is nope, they don’t.
Maximize the impact of your corporate sponsorships with social media
Companies in Madison constantly amaze me with their generosity, both inside and outside our community. Here’s how to ensure both you and the charities, nonprofits, etc. you’re supporting gain the maximum amount of exposure and awareness for their causes.
Why I was arrested at 4 years old, and the surprising business lesson it can teach you
In 1980, I was dropped off by a police officer at my parents’ house for a reason that may never have happened in all of history, except for that day.
I woke up before dawn for a year. Here’s what I learned and how it will benefit you
I’ve always been a morning person. As a kid growing up, I was the first one awake in my house. I’m not sure why, but my parents strongly encouraged me — at a very early age — to get a morning paper route.
The surprising lesson Ken Griffey Jr. rookie baseball cards taught me about social media
Like many of you who grew up in the ’80s and ’90s, I was super interested in baseball cards.
Facebook is spending $25M to show you live baseball — here’s why
On April 11 of this year, I turned on the Milwaukee Brewers game. Not on broadcast TV, not on cable TV, and not even on the radio. On Facebook.
Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He’s been called a “social media expert” by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.
