Making Madison


Ready for the soft side of technology

Almost ubiquitous technology access and worldwide connections open channels that create opportunities that weren’t possible even a few years ago. These changes and capabilities create more promise for the future and for making unprecedented progress … but technology advances are creating change we may not be ready to handle.

Lessons on coalition building from a business legend

I have followed John Hazen White, Jr., executive chairman of the board and owner of Taco Comfort Solutions, for several years across various media platforms. John’s approach to manufacturing integrates multiple facets of complicated situations into coherent pictures that inspire action.

How not to confuse trends and technology

I’m finally back home after another swing through the east. I came back with two critical learnings. First, most people confuse trends and technology, chasing squirrels and becoming fixated with the next new shiny object that grabs their attention.

Optimism meets reality

Dane County fell into the 100th percentile as one of the most intolerant counties in the country. The news wasn’t any better for Wisconsin as a whole.

Missing the point about Foxconn

The discussions over the past few weeks about Foxconn demonstrate the need for all of us to up our game because these conversations obscure Foxconn’s major impact behind talk about a factory.

Betting against the house, only worse!

Most business leaders are more conservative than me. The best ones run tight ships and limit unreasonable risk in their operations. They make careful, incremental investments, and there’s always a “Plan B” should any of their initiatives come up short.

About This Blog

Brinkman ThumbBuckley Brinkman is executive director and CEO of the Wisconsin Center for Manufacturing & Productivity and writes about the manufacturing sector in Greater Madison and throughout Wisconsin. He has a breadth of experience in helping companies drive growth, world-class competitiveness, and performance excellence, and has led efforts to save dozens of operations in the U.S. by finding new ways for them to compete. A Wisconsin native, Brinkman holds a business degree from the University of Wisconsin and an MBA from the Harvard Business School.

In Business magazine