Tune in to IBTV in 2015

From the pages of In Business magazine.

When it comes to online video, it’s definitely true that content is king. You can spend thousands of dollars on professionally produced videos, but you had better hope that your content is of interest to your target market or the eyeballs may not follow.

With this in mind, we have spent many hours over the past few months developing a brand-new online video strategy, putting the emphasis on valuable and interesting content that we feel our readers will enjoy. So I am thrilled to announce some exciting new video series that you will find on IBTV (our online video platform) in 2015:

Madison Noteworthy: IB has formed a partnership with Madison Noteworthy, a video Web series that features local entrepreneurs and innovators. Madison Noteworthy launched in early 2014 with the mission to inspire social innovation in the Greater Madison area.

The second season of Madison Noteworthy will be syndicated on IBTV and will include 13 three- to five-minute episodes featuring stories about innovative people and businesses right here in Madison. The first few episodes are already posted at IBMadison.com/IBTV. If you would like to nominate an innovator for inclusion in a future episode, you can do so at madisonnoteworthy.com. Businesses interested in sponsoring the Web series should send an email to jon@ibmadison.com.  

On the Job: Many of you are familiar with IB’s award-winning “On the Job” print series, in which an IB editor shadows a local worker and reports on the training, challenges, and joys that accompany that person’s job. With a video component, we’ll now be able to make this story come to life even more. The monthly series starts this month, featuring The Chocolate Caper in Oregon. That video is already posted at IBMadison.com/IBTV.   



40 Under 40: This award-winning video series (2014 winner of the prestigious Folio: magazine Eddie Award for Best B-to-B Video) returns in March as we honor this year’s 40 Under 40 class. These videos will give you a bit more insight into our honorees’ professional lives as well as some of their hidden talents.  

IB Events: Throughout 2015, we’ll post videos from some of our events, including educational seminars, our popular Icons in Business speaker series, and standalone events like the IB Expo & Conference.

Other IBTV videos: Stay tuned throughout 2015 as we introduce other exciting video series. These may include a “Thought Leaders” business advice series, a series on some of the coolest office spaces in town, and more!

To stay up-to-date on the latest IBTV video releases, subscribe to our weekly IB Ezine, which will include all our new videos. You can subscribe at IBMadison.com/ezine or text IBINFO to 22828. If you are interested in learning more about sponsoring one of these video series in 2015, email me at jon@ibmadison.com.

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.