Trek Bicycle Corp. cuts ties to Lance Armstrong
Citing the conclusions of a U.S. Anti Doping Agency report, Trek Bicycles has announced it will end its 14-year relationship with Lance Armstrong.
Armstrong, who won the Tour de France seven times only to see his titles stripped, had been the focal point of Trek’s marketing campaign, but confirmation that he used performance-enhancing drugs has led Trek and other sponsors to sever ties.
The USADA report forced Trek's hands. Armstrong continues to point out that he has never tested positive for a performance-enhancing substance, but a June 2012 USADA report accused him of operating “the most sophisticated, professionalized and successful doping program that sport has ever seen.”
The Waterloo-based Trek said it would continue to support the Livestrong Foundation, which Armstrong launched to fight cancer. Armstrong became a national hero after surviving testicular cancer and dominating the world’s most prestigious cycling race, winning the Tour de France every year from 1999 to 2005.
Nike, which has been loyal to athletes who become embroiled in personal or legal controversies, and Anheuser-Busch InBev NV also announced they are cutting ties with Armstrong.