Terri Lynn Yanke, Eventful Advantage LLC

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Terri Lynn Yanke, CEO, founder, business event wizard, and experience visionary, Eventful Advantage LLC.
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Terri Lynn Yanke, CEO, founder, business event wizard, and experience visionary, Eventful Advantage LLC

What are the most challenging and rewarding aspects of your job and why?

The most rewarding aspects of my job are that I get to work with many different businesses and industries of business to do what I love to do, which is to bring people together in a way that helps businesses either build their business and brand or help them communicate, connect, and engage their employees.

The most challenging aspect of my job was that it was in person up until mid-March. Since that time, I became an early adopter of producing online meetings and events and now have another set of skills to offer my clients in doing fun, interactive, and engaging online events and meetings.

Who do you look up to or admire in business and why?

I admire many people, but the one who I put above the others is Brené Brown. I like her message of being courageous, brave, and not being afraid to show your vulnerability, and I find her quotes on leadership and connection very inspirational.

What has been the high point of your career so far?

Starting my own business doing what I love to do and do well.

Thinking back on your career, what advice would you give your 21-year-old self?

Make sure to keep balance with your work and personal life, and don’t forget about self-care. Find, develop, and keep good relationships with mentors who you can go to for guidance. Never be afraid to ask for something — the worst thing that can happen is that someone says “no.”

What would you say are the best things about living and working in Dane County?

I was born and raised in the Madison area, and when I graduated from the UW School of Business different jobs took me away until a little over a year ago. That was one of the perks of starting my own business, that I could move back to the area and be closer to family. Having the opportunity to live and work in different areas of the country, I know there is nothing better than the Midwest work ethic and how nice people are here. The natural beauty of the area with the lakes is amazing. I have always loved the vibe of Madison and hope to see it recover after the pandemic.

Do you have any secret talents or abilities that people would be surprised to discover?

I can make some great tasting soups! I actually find it therapeutic to chop up different soup ingredients. There is also something very creative about combining and blending different ingredients to create a warm and tasty pot of soup. Then, I love that I have a big pot of soup around to warm up for lunches or dinners. Soup is also one of the most comforting foods I know.

What are your guilty pleasures?

I enjoy watching Hallmark movies. It’s an escape. I already know the plot and how it will end up, but I guess I have this hopeless romantic side of me. Watching these movies makes me feel both hopeful and happy. I have turned down getting together with friends or some other activity just to stay home and watch these movies. Not all the time, but sometimes.

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