Summit Credit Union signs NIL deals with UW student-athletes
Summit Credit Union has entered into the modern world of big-time college athletics and signed name, image, and likeness (NIL) deals with three UW–Madison student-athletes, according to a report from the Milwaukee Business Journal.
Madison-based Summit is partnering with the UW–Madison student-athletes on a new financial wellness ambassador program that seeks to increase student-athletes’ financial wellness education through social media.
The three student ambassadors are junior Sarah Chan of the rowing team, junior Kiley Robbins of the track and field team, and redshirt freshman Maty Wilke of the women’s basketball team.
Summit is not the first Wisconsin financial institution to sign NIL agreements with UW student-athletes. In December 2021, former UW–Milwaukee men’s basketball head coach Patrick Baldwin and his son, player Patrick Baldwin Jr., signed endorsement deals with UW Credit Union.
Additionally, Sprecher Brewing Co. signed NIL deals with 10 members of the UW–Madison football program in August 2022.