Steve’s Liquor in Fitchburg sold to new owner

Steve’s Liquor in Fitchburg is now known as Waterford Wine & Spirits, after the business at 6227 McKee Road was sold to Ben Christiansen on Feb. 1, according to a Wisconsin State Journal report.

This is Christiansen’s fourth Wisconsin store, and the space now includes a tasting room to host wine and spirits tastings, wine seminars, and beer classes.

Christiansen does not plan to change much about the store, although he has already increased the beer the store sells by about 50% and is doing some more remodeling to increase the number of beers by 100%. Within the next year, he plans to stock 6,000 different wines and 6,000 different spirits as well.