State’s outdoor economy boosted by pandemic

A recent study shows that Wisconsin’s $7.8 billion outdoor economy was boosted by the COVID-19 pandemic this summer, according to a Wisconsin State Journal report.

The Headwaters Economics study, commissioned by the Department of Tourism, showed the state’s outdoor economy grew by 12%, compared to 7% growth by the state’s overall economy. The recreation industry benefited from increased interest and participation in activities, including biking, camping, hiking, and golf. The Wisconsin recreation industry employs 93,000 people and creates $3.9 billion in wages.