State tourism continues to grow

A Longhorn International study of the state’s tourism industry shows tourism spending in Wisconsin growing for the seventh year in a row.

Direct visitor spending across the state grew 3.3% to $12.3 billion according to the study, which was commissioned by the state Department of Tourism and reported by the Wisconsin State Journal.

The number of visitors rose to nearly 108 million, an increase of 2.3% and they spent the most in Milwaukee County ($1.9B/+3.9%), followed by Dane County ($1.2B/+5.2%), and Sauk County (Wisconsin Dells area), which came in third ($1B/+4.2%).