StartingBlock, city to test parking app

Increasing the efficiency of public parking is the idea behind a test app developed by the city of Madison and the StartingBlock entrepreneurial coworking space.

According to an article in the Wisconsin State Journal, the first test of the ParqEx app and online service will be one of the city’s newest parking garages, the South Livingston Street ramp located behind StartingBlock, 821 E. Washington Ave.

Members of StartingBlock will be able to reserve spots for specific times with the hope of making greater use of spaces reserved for them when they need it, rather than locking up a space for longer periods of time as dictated by the traditional one car, one permit model.