SoLoMo wins ‘Rise of the Rest’ startup contest

Liz Eversoll, CEO of Madison-based SoLoMo, said she was shocked when her company won the Rise of the Rest Road Tour startup pitch competition on Oct. 6. Her company entered at the last minute, after one participant bowed out, and was competing against eight formidable area startups, including Stemina Biomarker Discovery, Murfie, and MobCraft Beer. The contest, which AOL founder Steve Case started to showcase entrepreneurship in America’s heartland, resulted in a fast $100,000 check to SoLoMo plus an invitation to SXSW, another pitch competition in Austin, Texas, in 2015.

Case, who was also one of the judges, launched the Rise of the Rest tour in Madison. It will now travel to Minneapolis, Des Moines, Kansas City, and St. Louis.