Smart Motors goes pink

Smart Motors in Madison has observed Breast Cancer Awareness Month during October in a bold and eye-catching way every year since 2010. The dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive, and schedule their recommended screening tests. The lights also serve to offer encouragement and support to all people affected by breast cancer. It took four days for Smart Motors to install the pink gels in the 149 exterior lights at its Toyota showroom and service facility location at 5901 Odana Road, as well as its new, preowned facility across the street at 5710 Odana Road. The pink light display stayed up throughout the month of October. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)