Shoutlet sold to former competitor

Madison-based Shoutlet, which assists large companies with establishing their online social media presence via more than a dozen social media platforms worldwide, has been purchased by Spredfast. The sale price was not disclosed.

A former competitor to Shoutlet, Austin, Texas-based Spredfast will turn Shoutlet’s Madison facility into a new development center, complementing its other offices in San Francisco, New York, Minneapolis, Chicago, Washington, D.C., London, and Sydney.

Shoutlet employs about 100 people, with most operating out of its Madison facility. Spredfast indicated it would add to that total in the near future.