Shining light on breast cancer awareness

Smart Motors in Madison has observed Breast Cancer Awareness Month in a bold and eye-catching manner every year since 2010.

Anyone looking at the night sky near Odana Road has witnessed the brilliant display in the form of a powerful rose-tinted glow. That’s because Smart Motors sponsors a vivid light show in flowing streams of pink in respectful observation of Breast Cancer Awareness Month. This eye-popping exhibit is the Smart Motors way of connecting with the community in a symbolic, entertaining, and meaningful fashion for an exceedingly important cause.

“We are fortunate enough to have a real opportunity to increase awareness,” says CEO J.R. Smart. “We know that members of our staff and also so many of the individuals who use our services have been, in some way, touched by breast cancer. We want to be part of the cure.”

Smart says the dealership uses the pink gel lights as a reminder for women to take the time to stay informed, be proactive, and schedule their recommended screening tests. Early detection improves one’s chances for survival. The lights also serve to offer encouragement and support to all people affected by breast cancer.

It generally takes four days for Smart Motors to install the pink gels in their 149 exterior lights. They will have a total of 85 pink lights at the Toyota showroom and service facility location at 5901 Odana Road, and there will be 64 additional lights shining pink at their new preowned facility across the street at 5710 Odana Road.

The pink lights display at Smart Motors is believed to be the largest of its kind for an auto dealership in the Midwest. The pink aura will light up the west side throughout the month of October.

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