Sell your a$$ off

“If the thought of selling all day makes your stomach queasy, then you’ll need a tablespoon of this. Suck it up, and sell. A lot.” — Darren Hardy, The Entrepreneur Roller Ccoaster

There are no two ways about this one — your business will fail unless you sell something. And I mean YOU, personally. Whether that is an idea, a widget, or a service, you gotta be selling — all day, every day.

Does that make you feel energized and passionate?

I had a lot of head trash about selling when I started my business. My career had been built in operations and for the most part I saw salespeople as the opposition. They seemed to be totally whiny, lazy, always giving in to customers, and generally pains in my ass.

But I wasn’t making any money, and I decided maybe that wasn’t the ideal way to run a business. I figured I better change my beliefs if I was going to have any success selling, or I would become a failed business statistic.

I asked my coach, Steve, to help. I found out my beliefs were really based on nothing but the crap other people said about sales. That was kind of embarrassing. As we worked on “why” I believed “what” I believed, it pretty much came down to the fact that someone had said I should not like salespeople. And I bought that idea.

Noodle that one for a minute — I had head trash around selling because I “bought” the idea that sales people were unprofessional pains in the ass. How stupid was that?

The biggest lesson I had to learn was to truly, 100% sell myself on what we do. I believe in coaching and have been paying a coach for nine years, so that wasn’t the problem. But I did have a little bit of doubt about whether I could really get the results that other coaches were getting. That doubt was keeping me from asking for the sale correctly and closing ANY business.

Once I got rid of that doubt, I was off to the races. Now I do sell my a$$ off. All the time. To everyone. There is no doubt that what we do makes a dramatic difference in people’s lives and businesses so that they can live an amazing life — financially, physically, all of it. We help clients hit home runs, through running their businesses, every day.

Have you totally bought what you sell? Because selling your a$$ off is the most important activity you will do for your business.

Susan Thomson is a partner and licensed business and executive coach for ActionCOACH of Madison.

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