Roadside campaign to promote Wisconsin agricultural tourism

To promote Wisconsin’s farmers, the Wisconsin Agricultural Tourism Association announced a new roadside campaign to promote everything from wine growers to petting zoos to berry patches, according to a report from WMTV NBC-15.

Large red signs equipped with QR codes will be placed at 28 different rest stops as part of the campaign. The code will direct visitors to nearby farms and other agricultural tourism experiences.

The Agricultural Tourism Association wants Wisconsin to be known as America’s agricultural tourism destination, celebrating the stories behind Wisconsin’s producers and an industry that brings in $104.8 billion to the state every year.