Restoration Soap & Body Care closes store in favor of online sales

Restoration Soap & Body Care, which sells plant-based soaps and other body care items, has closed its brick-and-mortar shop on Madison’s near west side to focus instead on online and event sales, according to a report from the Wisconsin State Journal.

Owner Ruth Collins started the business five years ago and has occupied a building at 10 S. Allen St. since October 2021. However, the business generates 60% of its profits from online sales and 30% from events, so continuing to run a physical location no longer made sense for Collins.