Passion to inspire burns inside Madison's 'Fireman Rob'

Madison Noteworthy's Christi Andringa and Mike Victorson interview Rob Verhelst, aka Fireman Rob, founder of the Fireman Rob Foundation and known across the U.S. for competing in Ironman and half-Ironman races in full firefighter gear. What started as a way to honor other firefighters on the 10th anniversary of 9/11 has turned into a campaign to inspire others as Fireman Rob continues to compete in Ironman events in his gear. And through the Fireman Rob Foundation, Verhelst is helping to brighten children's stays in children's hospitals throughout the U.S. by delivering teddy bears to sick kids. Visit FiremanRob.com.