New fitness firm opening

Andrew Gundlach, president and owner of ARGENT Cos., which includes 33 Anytime Fitness locations, will be opening the first Basecamp Fitness franchise in Madison on March 6. The studio will be located in the new Urban Land Interest building adjacent to Trader Joe’s at 1730 Monroe St.

With locations in California and Minneapolis, Basecamp Fitness offers high-intensity workouts and fast-paced interval training. Gundlach plans to open two additional Basecamp Fitness locations later this year.