NCG opens Madison DoubleTree hotel 

Last week, the DoubleTree by Hilton Madison East, at 4402 East Washington Ave., opened its doors to guests, according to a statement from developer and operator, North Central Group.

The six-story, 226-room hotel features newly designed guest rooms with Digital Key technology, available through the Hilton Honors mobile app, allowing for a contactless experience. DoubleTree by Hilton Madison East is the latest project from NCG, a family-owned real estate hospitality company that owns and manages nine additional hotel properties in the Madison area and owns the new Liberty Station restaurant.