#MyHeroWI Billboard Campaign

Adams Outdoor Advertising has designed and executed an ad campaign honoring those on the front lines of the COVID-19 pandemic. Through the “#MyHeroWI” ad campaign, Wisconsinites have a chance to recognize the heroes in their communities by running their photos on Adams’ digital billboards. Adams invites its client base, including businesses and nonprofit agencies, and now the general public to share photos of those whom are having a positive impact on the community during this time. This includes employees in health care, grocery stores, convenience stores, construction, media, etc. Adams is displaying photos on digital billboards directly from social media channels. To get involved, posting photos on social media with the hashtag #MyHeroWI to get local heroes featured on billboards within Adams Outdoor’s Wisconsin footprint. (For information on getting your event featured in the IB Gallery, email jason@ibmadison.com.)