Madison tourism rebounds from COVID-19

According to room tax revenue projections from Madison’s Room Tax Commission, travel and tourism to the city have rebounded from the COVID-19 pandemic and related shutdowns, according to a Wisconsin State Journal report. Projected room tax revenues are $17 million for 2022 and $19 million for 2023. The volume of travel and tourism in Madison is driven largely by leisure travel, especially as business travel has not completely recovered from the pandemic. The room tax revenues are used to fund tourism organizations such as Monona Terrace, Overture Center for the Arts, and Destination Madison.