Madison, Milwaukee firms merge

Forj, a Milwaukee-based purpose-built experience platform for communities of practice, has merged with Madison-based with Web Courseworks, a leading learning management system. The two companies will operate as an integrated entity coming together under the Forj brand.

Forj was launched in 2021 to re-imagine the member experience and simplify the association technology ecosystem by delivering personalized content, member-to-member connections, and learning experiences through a single solution. By incorporating the Web Courseworks technology, team, and expertise, the company will deliver community-driven learning that enables its clients to reduce churn, grow membership, and generate non-dues revenue.