Madison insurance company joins forces with state health systems

Arise Health Plan, a wholly-owned subsidiary of Madison-based WPS Insurance has reached agreement with AboutHealth, a statewide health care organization, to offer co-branded products.

Arise is the first insurance company to contract with seven health systems and their Accountable Care Organizations (ACOs), through AboutHealth, making it easier for patients to access health care providers across the state of Wisconsin at an affordable price. The agreement outlines a commitment to progress toward population health management and a demonstration of value-based care.

AboutHealth’s founding health systems include Aspirus, Aurora Health Care, Bellin Health, Gundersen Health System, ProHealth Care, ThedaCare, and UW Health. Marshfield Clinic Health System recently joined AboutHealth, but is not yet part of the agreement at this time.

Arise and AboutHealth will offer co-branded individual and group coverage with AboutHealth providers for 2016, and will have individual and small-group plans on the Federally Facilitated Marketplace, or Exchange. For 2016, Arise will expand its service area to offer AboutHealth plans in 50 counties.

The Arise AboutHealth contracted providers presently provide access to care for about 90% of Wisconsin’s population and also serve patients in Illinois, Iowa, Michigan, and Minnesota.