Madison area bars, breweries hope to get lift from PubPass

Local bars and breweries expect to gain some new customers thanks to the debut of the 2023 Madison PubPass, which is essentially a craft beer passport, according to a report from WMTV NBC-15. For $25, participants get a free pint of beer at 26 participating Madison area bars, breweries, distilleries, and cideries.

The PubPass is available as a physical card participants can have stamped or as a smartphone app. Participants who go paperless will receive a BOGO beer and after 30 days the app reloads and people can return again.