LÜM app goes live

Live Undiscovered Music, or LÜM, a music-streaming startup for local and emerging musicians, completed a funding round of $500,000 and launched its live app on Apple’s iOS app store.

The new business has 12 co-owners, with Max Fergus serving as the company’s CEO. The company is shooting for 200,000 users by the end of 2019, according to a Capital Times story.

As if that weren’t enough, LÜM recently won the Pressure Chamber pitch contest put on by the Greater Madison Chamber of Commerce.