Lindsay Ojeda, Maysteel

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Lindsay Ojeda, director of marketing, Maysteel.
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What are the most challenging and rewarding aspects of your job and why?

I always like to tackle the most challenging first. The most challenging is two-fold. One, keeping up and responding to the current changes and challenges in the manufacturing world. The second is marketing as a whole. It can be easy to chase the shiny new marketing tech or concept. No two days as a marketing director in manufacturing ever look the same, which is what keeps me excited in this industry.

The most rewarding is easy. Growth. This is the growth of our marketing programs, growth of brand awareness, growth of our company culture, growth of myself. ABG — always be growing.

Who do you look up to or admire in business and why?

I can’t stress enough the role that mentors have played in my professional career. If I had to pick one to mention it would be Mary Lou Bailey, owner of MLB Communications LLC. I remember to this day the first red-lined content piece she gave back to me at my second marketing job out of college. She took the time to walk through each edit. I was amazed at how quickly she could flip a sentence to make it 100% customer-focused. Her industrial knowledge and marketing skills mixed with her strategic business mentality are second to none, and I look up to her to this day.

What has been the high point of your career so far?

I think the high point of my career has been the journey. Maysteel was my second full-time position after college as a marketing communications specialist. Flash forward seven years later and I returned to Maysteel as director of marketing and the band got back together. Coming back to a company that gave you one of your first shots in the professional world really helps you reflect on how you got to where you are.

Thinking back on your career, what advice would you give your 21-year-old self?

LISTEN. There is nothing I have learned in the past 10 years from talking.

What would you say are the best things about living and working in Dane County?

I grew up in Dane County and there is nothing that beats a Dane County summer. I love our ability to walk everywhere and so does our brand-new boxer puppy. I’m also a huge fan of the local restaurants. There a 10/10 chance you will find me at Tex Tubb’s at least once per week.

Do you have any secret talents or abilities that people would be surprised to discover?

Microwave cooking — now let me explain. I didn’t catch the cooking bug, so I had to improvise along the way. I can make almost anything you can think of in the microwave. I’ve also been complimented on making a mean bowl of cereal, but that story is for another day.

What are your guilty pleasures?

This is an easy one. Reese’s. Reese’s eggs, trees, pieces, cups — you name it, I am a super fan.

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