Levi’s store opens at Hilldale

Levi’s has opened its first Wisconsin store at 574 N. Midvale Blvd. in the Hilldale Shopping Center, according to a statement from the company. The store’s opening is one of several openings in North America, as the chain will open stores in Boston, San Diego, Miami, and Nashville in the coming months. The store features new fitting rooms designed to be more open and efficient and Google Lens to help customers find the right fit. The store will accept both Venmo and crypto payments.