Kwik Trip proposes single-serving beer, hard cider sales at 3 area stores

Kwik Trip wants to sell single servings of beer and hard cider at three of its stores on Madison’s South Side, according to a report from the Wisconsin State Journal.

According to a letter submitted to the city from the convenience store chain, single servings can account for 35% to 40% of alcohol sales at its 633 stores in Wisconsin, Minnesota, and Iowa. Kwik Trip notes in the letter that the company is willing to close these stores at 11 p.m. each night instead of midnight, in exchange for being allowed to sell the single servings.

Concerns have been raised by at least one local apartment owner, however, regarding the potential problems the single-serving sales could bring to the low-income neighborhoods near the Madison stores.

Kwik Trip has been renovating the local PDQ stores it purchased last fall, but its stores at 2538 and 2601 Fish Hatchery Road and at 2402 W. Broadway, have not been allowed to sell single servings of beer and hard cider, despite being allowed to when the stores were owned by PDQ.

The proposal has already been approved by the city’s Alcohol License Review Committee and will be up for final approval by the City Council on July 10.