Kim Schaefer, CEO, Great Wolf Resorts

Kim Schaefer is best known as the CEO of Great Wolf Resorts, but that didn’t stop her from slipping past employees on the CBS hit show “Undercover Boss” in 2010.

For more than 12 years, Schaefer has served in a senior leadership role for this publicly-traded company with over $270 million in annual sales. Great Wolf Resorts is North America’s largest owner, operator and developer or drive-to family resorts featuring indoor waterparks.