Keith Voogd, Third Coast Advisors

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Keith Voogd, wealth management advisor, Third Coast Advisors.
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What are the most challenging and rewarding aspects of your job and why?

Trying to get others to care about their future as much as I care is very challenging. To most, their future self is a stranger and thus is cared about as much as a random person walking down the street.

Getting a “thank you” is the most rewarding part of my job. Those usually come right after some event takes place that I had helped them plan for. That simple phrase tells me that I positively impacted their lives.

Who do you look up to or admire in business and why?

Elon Musk. He is visionary and I love that about him. He wants to do some good in the world and will invest every ounce of his being to make it happen. He also is goofy and knows how to have fun. I think more people need to embrace their fun side publicly.

What has been the high point of your career so far?

Getting my final securities license was high point. Being out of college for so long before diving into this field made it quite challenging to self-learn. My next high point will be whenever I finish my first designation.

Thinking back on your career, what advice would you give your 21-year-old self?

I wouldn’t say anything. I’ve seen The Butterfly Effect. I know not to meddle with my past. Nothing good ever comes of it. Plus, all my choices have led me here, and here is a great place. Winning lotto numbers are tempting though.

What would you say are the best things about living and working in Dane County?

Affordability. I’m from Chicago suburbs. Everything here is much more affordable. Also, the size of Madison is nice. There are a whole lot of things all compacted into a tight little area. It used to take me an hour to drive from the south side of Chicago to the north side. Here I can hop across town in 15 minutes. The community here is also wonderful. Everyone here is very friendly and outgoing. All in all, it’s the perfect place to be.

Do you have any secret talents or abilities that people would be surprised to discover?

I don’t think I have any. If anything, I overshare. Not much is secret. My list of non-secret talents are as follows: paintball, karaoke, DJing, competitive games, and “acting a fool” on stage at the Majestic Theater, Crucible, and even at the Mallards stadium.

What are your guilty pleasures?

I’m far too extroverted to have guilty pleasures. I will happily drive down the road with the windows down blasting Taylor Swift. I embrace everything I love. Life is a gift and I plan to enjoy every second of it and feel great doing so.

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