Judy McNeal, QB’s Magnetic Creations

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Judy McNeal, owner, QB’s Magnetic Creations.
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What are the most challenging and rewarding aspects of your job and why?

The most current challenge has been transitioning my business solely online during this COVID-19 era. I miss the in-person communication and teaching individuals about the wonderful world of magnetic jewelry. I enjoy giving the customers actual experience by showing the many uses of my product. I’m trying to translate that experience to an online format. The most rewarding is “meeting my customers where they are at.” I am now able to provide them with my products all year round.

Who do you look up to or admire in business and why?

I continue to be impressed with Kaleem Caire of One City Schools. He is the real deal and he cares about the future of children. I admire him on so many levels and my goal is to one day generate enough sales so that I can be a consistent donor.

What has been the high point of your career so far?

The high point has always been bringing products that are created through the vision of my customers. Their excitement and feedback about my product is the reason that I’ve been able to continue to be innovative. I have listened to them over the years and been more creative because of it. I’ve added other products to my collection — magnetic brooches, magnetic jewelry strings, and most recently the magnetic face mask charms and bling.

Thinking back on your career, what advice would you give your 21-year-old self?

Go for it — don’t wait to be pushed off the ledge, just go for it! Learn all you can from those willing to teach and educate you and surround yourself with like-minded individuals. Also, it’s never too late to realize your dream, so don’t sleep on it. Most importantly, stay true to yourself, stay grounded, and stay focused. My mother always said, “Don’t nothing come to a sleeper but a dream,” and I live by that daily.

What would you say are the best things about living and working in Dane County?

The communities have so much to offer whether you own your business or not. Madison is a beautiful city with a lot of opportunities. All you have to do is knock and if one door doesn’t open, then choose another. There is a lot of support within our own communities, which is why my goal is to give back on different levels.

Do you have any secret talents or abilities that people would be surprised to discover?

I love to sing and I’m actually pretty good at it! I used to perform at many different events throughout Madison years ago. The events have ceased but fortunately I retained the talent. I can also rap, which is a big surprise to many.

What are your guilty pleasures?

Taking long road trips by myself with no music — just me and my thoughts. That is fun to me. So many times we leave ourselves out and these are the times that I’m able to be selfish and do what I want, when I want, and I don’t feel guilty about it!

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