Jennifer Hoege, SVA | A Professional Services Company

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Jennifer Hoege, chief operating officer, SVA | A Professional Services Company.

What are the most challenging and rewarding aspects of your job and why?

The most rewarding aspect of my job is that I can contribute to a positive culture and recruit talented people to work with. The most challenging aspects of my job are situations that are very complex or unique — the stakes are usually high and I need to slow down and take the time to process through.

Who do you look up to or admire in business and why?

Earlier in my career, I had a boss and mentor, Bill Young, who really taught me about what being a true leader was all about — within the organization and within the community. I credit these lessons to contributing to the type of leader I am today.

What has been the high point of your career so far?

I truly feel that all roads have led me to SVA. I’m excited to use my experience and education at this dynamic organization. The people here are awesome, dedicated, and driven. I thrive in an environment like that!

Thinking back on your career, what advice would you give your 21-year-old self?

You don’t have to have it all figured out! Decide what you want to do now, go to school, try new things, and never stop learning.



What would you say are the best things about living and working in Dane County?

We have access to top-rated education and health care, and the lakes! There is just so much to do whether you’re single or married with kids.

Do you have any secret talents or abilities that people would be surprised to discover?

I have really honed in on my ability to see things from multiple lenses or perspectives. It is a critical component in change management — being able to see what the impact may be to various people or groups and determining appropriate messaging and/or training that may be needed to help them transition through the change.

What are your guilty pleasures?

Reading for pleasure! I read a lot of articles and business-related books and magazines. When I have the time to let that go and read for pleasure, I usually devour a book cover to cover. A few years back, I was off work for a few weeks post-surgery and I read 14 books!

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.