Jacquelyn Beem, NCMG, manager, Serenity Pet Spa

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Jacquelyn Beem, NCMG, manager, Serenity Pet Spa.
Pow Jacquelyn Beem Headsot

What are the most challenging and rewarding aspects of your job and why?

The most challenging and rewarding part of managing Serenity Pet Spa is the ability to teach and help our apprentice groomers grow and learn more every day. I am so proud to be able to help them advance in this career path. I also find helping dogs go through the full grooming process while maintaining a positive experience for them is so rewarding. When you turn a dog around from being afraid of grooming to being truly happy to see you and the business, it is an amazing feeling.

Who do you look up to or admire in business and why?

I have admired my grandmother, Charlotte Ross, since I was 9 years old. She owned Charlar Kennels in South Carolina for almost 40 years. It was a pet grooming, pet boarding, and professional pet rescue business. She also breed AKC-certified English, Irish, and Gordon setters. I was raised watching her business grow from grooming in her home to a 60-dog grooming and boarding facility. She taught me so much about this career and has inspired generations of dog groomers in our family. My grandmother, her daughter, and two of her granddaughters are all groomers. Watching her throughout my life has made me a better groomer and manager, and given me the drive to be where I am in my career today.

What has been the high point of your career so far?

I have worked very hard to become a competitive Nationally Certified Master Groomer. I would say starting to work at Serenity gave me the ability to achieve that. The day I received my master groomer status was a really high point in my career. There are so many high points over the years of competition grooming but truly becoming a master groomer was a huge step.

Thinking back on your career, what advice would you give your 21-year-old self?

I would honestly tell myself not to take the two years off of grooming that I did around that age. I would tell the younger version of myself to keep pushing, work hard, and do what you love because one day you will be exactly where you are supposed to be.

What would you say are the best things about living and working in Dane County?

Dane County has been the only place I have truly felt at home after living in South Carolina. Madison has been my home for going on 15 years. I have found it to be welcoming, a great place for personal growth, and an amazing dog grooming community. They have amazing pet owners, an amazing kennel club, and beautiful parks.

Do you have any secret talents or abilities that people would be surprised to discover?

Honestly, my true talent is grooming. My ability to work with special needs dogs is a huge talent. It is something I am and have been very proud of my whole life. I am also quite good at Frisbee golf.

What are your guilty pleasures?

I absolutely love gardening and bird watching. My guilty pleasure is spending time outside in my flower garden and feeding far too many birds. I spend more time out in my garden than I do in my house on weekends. My bird dog absolutely loves that he has birds surrounding the house.

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