JA launches new branding

Junior Achievement (JA) of Wisconsin announced the launch of its updated logo and branding, the first change to the Junior Achievement brand since 1986. The update reflects the organization’s growth from a supplemental youth development program in the 1980s to a fully integrated K–12 education partner today. The brand update is global, with JA operations in more than 100 countries worldwide beginning the process this year. Locally, during the 2021–22 school year, 2,353 community volunteers provided JA financial literacy, entrepreneurship, and career readiness learning experiences to over 92,000 Wisconsin students in 586 schools around the state.