ISG Financial Advisors is now LMC Financial Advisors

Madison-based ISG Financial Advisors has announced that the company has rebranded to LMC Financial Advisors.

ISG was acquired in August 2016 by LMC Insurance and Risk Management (LMC Insurance), one of the Midwest’s oldest and largest independent insurance brokerage firms headquartered in West Des Moines, Iowa. The rebranding more closely aligns ISG with LMC Insurance’s Iowa-based financial services subsidiary, LMC Financial Advisors (formerly LMC Financial Services).

The rebranding is effective immediately, with no changes to leadership, staff, or office locations in Wisconsin and Iowa.